Green Wave Fashion & Lifestyle
Agenda Tuesday 3 Dec 2019

12:30 Doors open
13:00 Green Wave, S/S 2021 – Colour, Fashion & Textiles
14:30 The Green Book, S/S 2021 – Casualwear, Leisure & Active
15:00 Break with refreshments
15:30 TASTE: 2021 Home, Interiors & Lifestyle
17:00 Approximate end

Guests receive a miniature S/S 2021 trend book

WHERE: Moderna Museet, Stockholm between 13:00–17:00

FEE: 3 900 SEK, ex VAT.

REGISTRATION: Online. Limited number of seats. Registration is binding. Payment against invoice. Presentation is in English.

The agenda is preliminary; small changes may occur.


With the ecological green also comes an aesthetic green, since brown is symbolic for the earth it is only natural that green will start to grow from that current. The need for green is so powerful that it will turn around fashion and design without any doubt, sprouting from different political, humanistic and survivalist sources it is impossible to ignore. But maybe the most important thing about green is its capacity to bring joy. Its energy and charisma are compelling and will help us be, combatting despair with optimism and happiness: joy seen as another form of activism.


Taste is driving every aspect of our lives from homes to hospitality, from food to fashion, and from make-up to materials. The largest megatrend on our planet today must be people’s fascination with food, which is taking over our spending and inspiring all other interests. Kitchens are refurbished and enlarged, becoming the best place to be in the house, the room where everyone congregates to work, study, play and cook. Kitchen tools, tabletop design and pots and pans are conceived to better steam, roast, grill or bake foods that are organic, nomadic and authentic. Fabrics play the game as well, with darker linens and printed motifs, as if designed for the sophisticated amateur chef. Aprons come co-ordinated with shirting and watches are designed for the exact measuring of minutes and the reading of seconds – essential for any successful cake or roast. All this adds up to new shapes for furniture, new textures for materials, new needs for architecture, and new adventures for the great outdoors – all impacted by the textures, flavours and colours that define what we eat.

Lidewij Edelkoort