Paula Malm represents Li Edelkoort in Scandinavia

Paula Malm is a Stockholm-based fashion designer and entrepreneur, educated at the Parsons School of Design in New York. As a lifestyle consultant she has curated exhibitions for the interior fair Formex and the Antique fair. She has represented and collaborated with international trend forecaster Li Edelkoort in Scandinavia for more than twenty years.

In addition to her work as a lifestyle consultant, Paula is a fashion designer. Since 1996, her beachwear line PAULA ® has been highly successful around the world and is also available on-line.